From Gaucho Dreams to Brazilian steakhouse Empire: The Sal e Brasa Story
A Journey of Flavor and Friendship
In the vibrant 1980s, four ambitious friends from Rio Grande do Sul embarked on a flavorful adventure that would forever change Brazil’s culinary landscape. Leaving their hometowns for the bustling cities of Rio de Janeiro and São Paulo, these gauchos honed their skills in the art of hospitality, working tirelessly as waiters and maître d’s in the finest steakhouses.
The Birth Of Sal e Brasa
As years passed, our four friends noticed a growing hunger for exceptional service and mouthwatering flavors. In 1993, with hearts full of determination and minds brimming with innovative ideas, they took a bold leap. The first Sal e Brasa Steakhouse was born in São José do Rio Preto – SP, a testament to their unwavering gaucho spirit.
What’s in a Name?
“Sal e Brasa” – Salt and Fire. These essential elements of perfect barbecue became the cornerstone of our identity. But we didn’t stop there. Our founders envisioned a steakhouse experience like no other, offering a diverse range of options that would soon become the talk of Brazil.
Expanding Horizons: From São Paulo to the Northeast
Sensing an opportunity to share their passion with more of Brazil, the Sal e Brasa team set their sights on the Northeast. Salvador welcomed the first Sal e Brasa Steakhouse in the region, marking the beginning of a flavorful conquest. Soon, the irresistible aroma of our perfectly grilled meats wafted through Recife, Natal, João Pessoa, Aracaju, São Luis do Maranhão, and Maceió.
A Family of Flavors
As our reputation for excellence grew, so did our family of brands:
- Rancho do Cupim: A celebration of hearty, welcoming cuisine paired with grilled meats and ice-cold beer.
- Sal e Brasa Grill Express: Bringing our flavors to shopping centers across the country.
- Sal e Brasa PRIME: Elevating the dining experience for our most discerning guests.
- Sal e Brasa Jardins: Our premium concept for those who demand the extraordinary.
- Avenida Brazil Brazilian Steakhouse by Sal e Brasa: Our first dip into the American market, in none other than the great state of Texas. This concept is in partnership with the existing Avenida Brazil Steakhouse family-owned brand out of Houston, Texas.
Bringing Gaucho Tradition to the World
In 2019, we returned to our southern roots, opening in Curitiba. The following years saw us spreading our wings to Brasília, Fortaleza, and beyond. But why stop there?
2024 marked a monumental milestone as we took our first international step, introducing the Avenida Brazil Brazilian Steakhouse by Sal e Brasa to the heart of Texas, USA.
Our Promise to You
As we continue to grow and evolve, one thing remains constant: our commitment to our roots. Every cut of meat, every warm smile, and every satisfied guest is a tribute to those four friends who dared to dream big.
At Sal e Brasa, we’re not just serving meals; we’re sharing our passion for great food, warm hospitality, and the rich gaucho tradition. Come, be part of our story, and let’s create delicious memories together!
Fotos meramente ilustrativas. As variedades e disponibilidades das guarnições e carnes podem variar de unidade para unidade. Consulte a unidade de seu interesse para saber mais sobre o cardápio e valores vigentes. Se beber, não dirija. É vetada a venda de bebidas alcóolicas para menores de 18 anos.